As a direct sales consultant, your number one goal at your home party demonstrations is to date more parties. The more parties you date, the more customers you will see, and the more orders you will take.
Dating parties is the backbone of every party plan business. So how do you date more parties? The easiest, most fun, and most effective way to date lots of parties at each and every one of your demonstrations is to offer guests the opportunity to choose a theme. You do this by placing a theme book out on your hostess's coffee table.
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Your theme book will list all of the different types of parties that you offer as a representative of your company. These themes can be based on a certain type of product or it's use, such as microwave cooking, or on a certain type of game, such as an auction party.
You can have as many themes available as you feel comfortable with. Ideas include: auction party, the price is right, let's make a deal, couple's party, children's party, Christmas cookie exchange, bring a banana, girl's night out, ice cream social, specialty cooking class, spa or relaxation party, bridal or baby showers, margarita party, or anything else you can think of.
It's easy to create your own party plan theme book. You'll need a color printer, pastel cardstock, a 3-ring binder, page protectors, and a little creativity. Just print off a colorful cover and one page for each of your themes on a piece of cardstock. Your page should have a graphic, the title of the theme, and a sentence or two explaining what it is you will be doing at the party.
For example, an auction party could say, "Join us for a great night of fun! Earn auction bucks to be spent on fantastic prizes at the party! Win auction bucks for bringing a friend, answering questions, and booking a show."
Insert each theme into a clear page protector, and place them into your binder. Instant theme book! Make sure that you include a page in your theme book about fundraisers as well. Many guests do not realize that party plan companies make excellent fundraising partners.
Bring your book with you to every party, and just leave it on the coffee table. Your guests will automatically thumb through it, and will discuss with one another their favorites. Chances are, the party you are currently giving has some sort of theme to it, so your guests will see firsthand how much fun the party is.
By the end of the party, when you mention the rewards for booking a show, your guests have already picked out their favorite theme, and are ready to date. When closing out their orders, ask each guest which theme they liked the best, and when they would be able to host a show in their home.
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Dec 01, 2011 19:16:46
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